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COPYWRITER

Company: HAIR CUTTERY
Location: Olney
Posted on: April 2, 2021

Job Description:

Hair Cuttery Family of Brands is one of the largest operators of hair salons in the U.S. We pride ourselves on putting people first and creating an exceptional customer experience. We are looking for a talented team player that will help drive our brand and digital transformations to make Hair Cuttery the top hair salon destination in the U.S.For this role, we're looking for a wordsmith that can help us craft our company and brand messaging across internal and external channels. Our ideal candidate is a collaborative writer who enjoys partnering with stakeholders and execution partners to ensure the best results through quality storytelling, consistent tone and bringing in the humor and edge when it works.--There are a lot of exciting initiatives on the horizon for Hair Cuttery, and we need someone who is motivated, takes ownership of their work, offers new ideas and isn't afraid to challenge the process and ensure we're doing things efficiently, and effectively.--This role will have dual reporting to Marketing and HR/Internal Communications, so there's a great opportunity for someone to be empowered to impact positive change and help us bring our company story to life.--Marketing duties:Responsibilities would include:Copywriting for email marketing, A/B testing subject and preview lines, website content including headlines, body copy, service offerings, blog entries, meta descriptions and page titles, social media posts and graphic assets, campaign taglines and corresponding campaign elements including, but not limited to, emails, landing pages, in-salon signage, direct mail pieces, social media, paid media and website content.--Copywriter would also assist with the Company's messaging framework for all brands including Company's brand style guide, tone of voice and overall brand position for copy and styles.--Copywriter will also provide copyediting and QA services for all marketing activities and communicationsHR duties:Responsibilities would include:Developing copy for internal/associate communications and recruiting-related assets. Such examples include: recruiting fact sheets, updating careers pages and social media headlines and copy to support programmatic postings (i.e. holiday celebrations, company updates), backroom posters, in-salon promo for events and company announcements, company policy and procedures documents, maintaining branded text on HC's wiki site.Ensure mission, values, promise is embedded into and consistent across all platforms. Copywriter will also be responsible for copyediting press announcements.Desired Skills--Experienced writer and storyteller with creative orientation to find the "emotional nugget" behind every storyDetail-oriented/attention to detailTime management & organizational skills to manage multiple projects simultaneouslyStrategic approach to copy and how each individual piece reflects and communicates the holistic strategy, direction and mission/values/promise of the companyAbility to present different strategies in copy tone/direction

Keywords: HAIR CUTTERY, Olney , COPYWRITER, Advertising , Olney, Maryland

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